What does Sequensia do as a strategic communications advisory?

Sequensia advises leaders and organisations on how to communicate strategically in complex and sensitive environments.

We operate where strategy, reputation, and public perception meet — helping clients define their position, shape narratives, and build lasting trust.

Our role is to turn communication into a strategic instrument of influence, clarity, and credibility.

How is Sequensia different from a traditional PR agency?

Sequensia is a strategic communications and public affairs advisory, not a publicity or media agency.

We advise at leadership and policy level, where communication shapes reputation, credibility, and outcomes.

Our work combines strategic foresight with the capacity to act swiftly when circumstances demand — ensuring both long-term coherence and immediate effectiveness.

When should a leader or organisation engage a public affairs advisory?

A public affairs advisory adds value when policy, perception, or legitimacy can influence outcomes — in times of change, scrutiny, or dispute.

Sequensia intervenes early to anticipate political, regulatory, or reputational risks, and to build the intelligence needed for informed decisions.

We also mobilise rapidly in moments of tension or crisis, helping leaders shape their position, protect credibility, and regain control of the narrative.

Which regions does Sequensia serve?

We are Paris-based with active work across Europe, Africa, and the Middle East. Our network enables rapid mobilisation internationally while maintaining local cultural and policy fluency.

What types of clients do you advise?

Sequensia advises leaders, corporates, institutions, and mission-driven organisations facing sensitive or high-stakes situations.

Our clients include executives, public figures, and organisations navigating transformation, policy shifts, disputes, or crises.

Each mandate is tailored — combining strategic communications, intelligence, and influence management to protect credibility and support decision-making.

Can Sequensia respond to urgent or crisis situations?

Yes. We run structured crisis protocols (assessment, command, messaging, stakeholder lines, monitoring) and can deploy swiftly to stabilise the situation, protect reputation, and support leadership decisions.

How do you work with in-house teams and other advisors?

We integrate with legal, policy, and corporate functions to ensure consistent strategy and execution. Our role is to bring perspective, coordination, and senior judgement — complementing internal teams and reinforcing strategic alignment.

Does Sequensia work with governments or international institutions?

Yes. Sequensia advises governments, public institutions, and international organisations on communication, legitimacy, and stakeholder relations. We also support public authorities in their engagement with the private sector — facilitating dialogue, trust-building, and cooperation through Track II diplomacy.

Our work helps bridge policy and business interests in sensitive or fast-evolving environments, ensuring credible, constructive, and balanced outcomes.

How does Sequensia combine strategy and execution?

Sequensia bridges strategy and execution — we do not stop at analysis. Every recommendation is designed to be actionable and tested in reality, not theory.

Our teams are able to project themselves into complex and sometimes difficult environments, ensuring that strategic intent is carried through to credible, on-the-ground outcomes.

This ability to move from insight to impact defines the practical strength of our advisory model.